Mint Vs. Big Wireless (Reggies Award Winner)

In 2022 “Maximum Effort” the ad agency ran by Ryan Reynolds won a gold Reggies award in “Challenger brand” marketing for the “Mint vs. Big Wireless” marketing campaign. While Maximum Effort produced the broadcast commercial spot, it was the Mint Mobile in house agency that gave support to the broader marketing campaign. I was tasked to create a sizzle reel showcasing the campaign as part of the submission process. Given the adversarial nature of the campaign I drew inspiration from old school boxing posters while designing/storyboarding. I edited and animated the video and wrote and recorded the background music and SFX to support the “fight with the devil” kind of vibe.